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PUBLIC RELATIONS & MARKETING
In partnership with Horizons, a UK based non-profit working in The Gambia, Baylor Business Graduate students have worked on implementing sustainable and implementable business plans for both the medical facilities and a new training center that will help the Gambian people have a better standard of living. This specific project focuses on implementing a computer coding course that Horizons will take and modify upon the start-up of the Training Center.
Under new leadership, CHCA aimed to completely rebrand their organization. Utilizing traditional media, digital media, events and design, my team and I worked hand in hand with Rhys Northern, CHCA Communications Director, and LaShannon Spencer, CHCA CEO, to create a campaign meeting their goal.
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My team spent a semester researching up-and-coming Australian director and producer, Damian Fasolo, to create a campaign promoting him and his newly released film, Broken, to the filming industry and the local community. This campaign was formally presented to Damian.
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